Cross-linking is the practice of linking one article to another related article within your Hub. It helps users dig deeper into topics and improves SEO by strengthening internal linking.

For example, at the end of a “Setting Up Your Profile” guide, you could link to “How to Customize Your Notification Settings.”
Effective cross-linking:
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Guides users along logical learning paths
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Distributes page authority for better SEO
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Reduces dead ends where users might otherwise leave
Make sure the links are natural and add value to the reader.