In 2025, consumers expect a personalized shopping experience. Personalized recommendations, targeted promotions, and tailored content not only improve the customer experience but also increase conversions.
Here’s how to personalize your eCommerce store:
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Personalized Product Recommendations: Use AI and machine learning to suggest products based on a customer’s browsing history or previous purchases.
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Dynamic Pricing: Offer personalized discounts or deals based on the customer’s purchasing behavior, location, or loyalty.