Video continues to be one of the most engaging types of content, and it’s becoming more important for SEO in 2025. Videos increase user engagement, reduce bounce rates, and can even appear in search results themselves.
Here’s how to leverage video:
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Create how-to guides and tutorials: These videos are highly shareable and can keep users on your site longer.
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Optimize video metadata: Make sure your video titles, descriptions, and tags are optimized for SEO.
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Embed videos on relevant pages: Embedding videos within articles or blog posts can enhance the content’s value and increase page engagement.