In 2025, search engines like Google are placing increasing importance on user experience (UX). Websites that provide a smooth, enjoyable experience are more likely to rank well.
Here’s how to optimize for UX:
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Improve website speed: Websites that load quickly not only provide a better user experience but also rank higher in search results. Tools like Google PageSpeed Insights can help you identify areas for improvement.
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Mobile optimization: With mobile traffic continuing to rise, ensuring that your site is mobile-friendly is crucial. This includes responsive design, fast loading times, and mobile-friendly content.