Start by defining your unique value. What makes you different from others in your field? What are your strengths, passions, and experiences? These elements form the foundation of your brand identity. If you’re not sure, ask colleagues, friends, or clients how they perceive you. The key is to identify the skills and qualities you want to be known for.
Next, choose a niche and focus on it. Trying to appeal to everyone dilutes your message. Instead, hone in on a specific topic or audience where you can offer the most value. For example, rather than branding yourself as a general “digital marketer,” you might focus on “email marketing for e-commerce brands.” A narrow focus makes your brand sharper and more memorable.