You don’t have to post every day, but your message and image should remain steady over time. If you’re constantly switching your focus or tone, people won’t know what you stand for. Define your personal brand guidelines, and revisit them periodically to stay aligned with your goals.
Networking plays an important role in expanding your brand. Attend industry events, join online communities, and collaborate with others who share your values. When you engage in meaningful conversations and help others succeed, you naturally grow your visibility and influence.